Our strategy

Driven by our vision to become a leader in healthy & sustainable food in Europe our strategy has 4 key pillars.


We focus on growing our core brands in core categories. Many of them hold market leading positions in their markets and belong to the pioneers of the organic market. Next to our people our brands are our most valuable assets and we will continue to invest into making them more loved by consumers everywhere.

We are working hard make our operations as efficient and effective as possible. From how and where we source our rawmaterials to when and where they are consumers we want to make the entire value chain as seamless as possible. Minimising waste and transparency from farm to work are very important to us.

We are a green business and commited to the health of people and planet. This applies to our own employees as well as to our consumers and stakeholders. We want to make a positive contribution to the communities that we live and work in.

Where the right opportunity arises, we are interested in integrating new businesses into our family.This is not about just making our business bigger but more about strengthening our capabilities in core areas.
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